Carpano Food & Beverage Advertising Poster
Genre: | Food & Beverage |
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Genre 2: | Automobile |
Artist: | Armando Testa |
Year Printed: | 1954 |
Size: | 39.25" x 55" |
Country of Poster: | Italy |
Printer: | Arti Grafiche F. Pirovano (Milano, Italy) |
Restoration Detail: | Restored |
Condition: | Linen Backed |
Grade: | Near Mint |
Condition Detail: | This poster has been professionally linen backed. |
Additional Information: | Original lithographic poster printed in colors, This humorous poster is an excellent example of Armando Testa's work. Since 1954, the fairy-tale, historical world of "King Carpano" represented Punt e Mes to the public. Punt e Mes is a vermouth characterized as "one point of sweetness and a half point of bitterness"*. I'm told it makes a mean Americano and is great in a Manhattan or Negroni. Antonio Carpano invented this classic Italian dry vermouth in 1786. The image suggests both the longevity of the company and the nobility of the product. A great mid-century design. *Wikipedia |
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