Bergasol Sun Tan Nudes Food & Beverage Advertising Poster
Genre: | Food & Beverage |
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Artist: | Bernard Villemot |
Year Printed: | 1974 |
Size: | 33.75" x 27.25" |
Country of Poster: | Unknown |
Restoration Detail: | Unrestored |
Grade: | Very Fine |
Additional Information: | Original vintage poster: Bergasol. Artist: Bernard Villemot Professional mounted on acid free archival linen. Ready to frame. In very fine condition. The Bergasol poster is quite rare in the United States. It represents a time when we longed for a dark tan and used products such as Bergasol to make it possible. These bronzed bodies lay on the seaside beach or maybe just by the swimming pool. A signature trait in this original poster is the body's outline in contrasting colors. Bernard Villemot (1911-1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography and for his ability to distill an advertising message into a memorable image with simple, elegant lines and bold colors. From 1932-1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945-1946, Villemot prepared posters for the Red Cross. In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best-known. In 1963, the Museum of Decorative Arts in Paris exhibited his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since he died in 1989, his memorable images have been increasingly sought after by collectors. This is an Original Lithograph Vintage Poster; it is not a reproduction. The Vintage Poster has been working with collectors around the world helping them with their original vintage poster collections. Our posters come with a . We stand behind the description and condition of the vintage posters shown on the website. The Vintage Poster is an IVPDA certified vintage poster dealer. Available online to you 24/7. We are glad to assist you. Our current inventory is online and is updated frequently. To purchase, simply add the item(s) to your cart and check out. They will be delivered to your door. Your satisfaction is guaranteed! |
All Items Subject to Availability. All Our Posters Are Authentic Original Vintage Posters -- We Do Not Sell Reproductions! Posters Usually Ship Within 10 - 14 Days. All prices are listed in U.S. Dollars. International Orders May Take Longer To Arrive. Please see our shipping policies. We recommend using Archival materials and Acrylic UV Plexiglass when framing your items to protect and preserve your posters.